Between cultural diplomacy and mass spectacle: the Allied War Exposition in Buenos Aires (1917)

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Abstract

This article aims to reconstruct, through the periodical press and other archival documents, an experience that has attracted little attention in the studies of the repercussions of the Great War in Argentina. This is the Allied War Exposition, which took place in Buenos Aires in mid-1917 at the initiative of French cultural diplomacy. As it’s intended to show, the exhibition was a privileged space for staging an imaginary about the wartime France and its links with Argentina. However, for a public hungry for attractions and information, the direct impression of the war mediated by these objects also functioned as a sort of mass spectacle and a complement to the media coverage hearsed by the Buenos Aires periodical press since the beginning of the conflict.

Keywords:

Great War, Buenos Aires, Allied War Ex´position, France, cultural diplomacy